Expanded Primeclass Lounge and Exclusive Visa Fast Track Service Unveiled at Tbilisi Airport

28/06/2024
As a pioneer in global airport and travel hospitality services, TAV OS continues its investment momentum in Georgia. The company has extended and renovated the Tbilisi Airport Primeclass Lounge to accommodate more guests with increased space and capacity. Additionally, Visa cardholders can now benefit from a specially developed fast track service, ensuring an end-to-end seamless travel experience. 

TAV Operation Services (TAV OS) elevates the lounge experience at Tbilisi Airport to the highest level with a significant renovation and expansion project. Upgrades include a spacious seating capacity, a newly designed bar area, upgraded screens, and enhanced functional amenities. While enhancing the Primeclass Lounge through a renovation project at Tbilisi Airport, TAV OS collaborates with Visa to offer Fast Track Service to Visa Premium cardholders. 

An Elevated Experience for Primeclass Guests 

The renovated Tbilisi Primeclass Lounge expands from its previous 308 m² area to 425 m², with seating capacity increased from 127 to 180. The newly added bar area, the most significant amenity in the renovation, will provide guests with privileged experiences, ensuring their relaxation. Additionally, the lounge features upgraded screens and charging units, promising a superior experience and comfort for guests. 

The expansion of the lounge and the increase in seating capacity aim to contribute to the growing tourism in the region and accommodate the demand surge in passenger numbers, which has increased by 43% compared to the previous year. Following the renovation, TAV OS targets to elevate the monthly average visitors to 2,400. 

Fast Track Service for Visa Premium Cardholders 

In enhancing its hospitality services at Tbilisi Airport, TAV OS collaborated with Visa to offer a Fast Track Service to Visa Premium cardholders. As part of this global collaboration, Visa Premium cardholders have been benefiting from the Fast Track Service at Tbilisi Airport since April 5, 2024. This service, aimed at enhancing the travel experience, allows Visa Premium cardholders to enjoy expedited passage through security controls. Since the commencement of the Fast Track service, an average of 110 passengers per day have utilized this service at Tbilisi Airport.  

Fast Track service has recently become active for other B2B and B2C customers and TAV OS aims to extend the service to many more customers in the near future. 

Franck Mereyde, TAV Airports Executive Board Member and TAV OS Chairperson said "We are delighted to offer our expanded and renovated Tbilisi Primeclass Lounge with increased seating capacity and a refreshed bar area to provide a more spacious and comfortable experience for our guests. As experts in travel hospitality, providing services at nearly 90 lounges in 19 countries, Tbilisi holds great significance for us, and with this perspective, we will continue our investments through new collaborations in the future. Our valuable collaboration with Visa is yet another example of our efforts and emphasizes our commitment to digital transformation and passenger satisfaction.” 

Tea Zakaradze, General Manager of TAV Georgia added, “The gateway to the country’s capital, Tbilisi Airport is a major hub in the region. In Tbilisi and Batumi airports, we have served more 1.9 million passengers in the first five months of 2024 -with a 35% increase compared to the same period last year. As a group, we are dedicated to providing the best possible travel experience to our passengers. Tbilisi Airport is named among the ‘Top 10 Airports in the Eastern Europe’ by Skytrax for four years in a row. The newly renovated Primeclass lounge and our collaboration with Visa is yet another step in this direction.” 

Diana Kiguradze, Visa Regional Manager for the Caucasus Region said “Visa is committed to supporting the growth of local and international tourism in Georgia. Our collaboration with TAV OS marks the introduction of Visa's Fast Track service in the country, offering our premium cardholders a more flexible, comfortable, and seamless travel experience. The collaboration between Visa and TAV OS in Georgia will enhance the experience of our customers and contribute to the advancement of tourism in the country.’’ 

About TAV Operation Services:
TAV Operation Services, a subsidiary of TAV Airports a member of Groupe ADP, is amongst the leading global airport hospitality service providers. The company operates nearly 90 lounges in 19 countries and offers a wide range of premium passenger services; it provides its guests with a unique, seamless, end-to-end customer journey as part of the travel experience and positions itself as a reliable solution provider for partners. TAV Operation Services' portfolio includes premium and ancillary services such as Meet & Greet, Fast Track, membership platform, and Commercial Area Management. The company serves with a global brand architecture, including Primeclass, TAV Passport, Tavport, LoungeMe, and Hello Sky. The global, diverse operation covers Europe, the Middle East, the Caucasus, Central Asia, Africa, and South and North America in 19 countries.