Primeclass Honored with Triple Recognition at Oman Leadership Awards 2025
25/08/2025
Primeclass, the global airport hospitality brand of TAV Operation Services, has earned three prestigious accolades at the Oman Leadership Awards for Excellence 2025, presented by CMO Asia®..
These awards honor trailblazing organizations that exemplify leadership, innovation, and value creation in service of regional and global progress
Primeclass was recognized in following categories:
• Hospitality Excellence Award
• Best Value Driven Services Provider of the Year
• Award for Excellence in Diversity and Inclusion (D&I)
Primeclass has long been at the forefront of transforming airport journeys through a seamless portfolio of premium services—including meet & greet, fast track, lounges, porter assistance, valet, and car park management.
Operating in over 29 airports across 19 countries on six continents, Primeclass welcomes more than 10 million travelers annually. With a focus on comfort, connection, and consistency, the brand continues to reimagine airport hospitality as an essential, enriching part of the travel experience—not just a transitional space.
“At Primeclass, we believe that travel hospitality is defined by empathy, consistency, and sense of place through cultural connection,” said Aylin Alpay, Chief Marketing and Digital Solutions Officer, TAV Operation Services. ““Being recognized across three meaningful categories reinforces our mission to create experiences that resonate with modern travelers while delivering purposeful value through inclusive service, elevated design, and a relentless focus on guest experience.”
With a lifestyle-driven brand ecosystem, Primeclass unifies its services under one master brand—enhancing coherence, recognition, and loyalty. This milestone reflects a renewed commitment to modern travelers, with thoughtfully curated experiences that adapt to individual rhythms while upholding the brand’s values of human connection, sustainability, and design excellence.
The Oman Leadership Awards are judged by an independent jury and evaluated against clear criteria including the effectiveness of execution, budget adherence, and long-term impact. Winners are selected based on documented outcomes, supporting materials, and strategic value creation.
This recognition positions Primeclass for global honors in upcoming international rounds conducted by CMO Asia®, further solidifying its place among leading global travel and hospitality brands.
About TAV Operation Services
A subsidiary of TAV Airports, TAV Operation Services is among the world's leading airport hospitality providers, combining deep industry expertise with operational excellence. With over a decade of experience in the travel and aviation sector, the company is a trusted partner to global brands, offering comprehensive lounge management and end-to-end premium airport services.
Operating in 21 countries from Chile to Japan, including the USA, Europe, Türkiye, and Central Asia -TAV Operation Services delivers a diverse portfolio of premium end-to-end travel and loyalty solutions through its flagship brands: Primeclass, Extime Lounge, HelloSky, TAV Passport and LoungeMe.
The company has built strong partnerships with leading airlines, financial institutions, and airport operators, delivering over 100 guest-centric services —from lounge management to meet & greet, fast track, porter, and airport transfers—across a network of 400 lounges worldwide.
With a clear focus on service excellence, sustainability, and digital innovation, TAV Operation Services continues to redefine the airport experience -making travel more seamless, connected, and memorable for today’s modern traveller.